AP to launch Home Theater Category
Download Release PDF
AP LAUNCHING HOME THEATER CATEGORY!
For immediate release
(Laurier-Station, January 6th, 2011) – AP Industries, the Canadian Manufacturer of Bedroom Furniture & Home, will launch a new Category of Home Theatre Pieces during the upcoming Toronto Market. Since 1950, AP has maintained consistency, quality, and design through over 61 years of Industry development. With this new evolution of its quickly expanding Brand, they will take AP from the Bedroom and into the full home.
“At AP, everything we bring to the market that is new must be something based from the root of the company and the manufacturing skills we hold. Through basing each Home Theatre Collection off of our already popular Bedroom Collections, we grow our brand through our existing knowledge in Design, Quality, and Functionality.” Ken Loh II, VP of Sales
The Home Theatre category was brought into the AP Brand after 3 years of consideration.
“For several years AP has watched the evolution and success of the Electronics Industry pull many furniture manufacturers attention away from their core business. When we made a decision to move forward with AP Home Theatre, we first made sure it would be meaningful to an already existing AP Home consumer. Our second focus was to make certain the Category was developed from the roots of AP and its collections, keeping it solely AP inspired” Daniel Benjamin, President
The Category will have 35 Finish Options and the AP Standard 4 week manufacturing time. The unveiling will be during the TCHFM Toronto show, where they will have 16 sku’s available, showroom 208-210.
- 30 -
Source:
Olivier Van Houtte
Marketing and Communication Coordinator
Ovanhoutte@hotmail.com
1 800 463-0145, ext. 117
www.apindustries.com