CREATING THE SENSORY SPACE - USING SCENT TO IMPACT DESIGN
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MEDIA CONTACT
Linda Kafka
SOFA Marketing Director
SOFA: Source of Furniture + Accessories
lkafka@visitsofa.com
905-678-5586
CREATING THE SENSORY SPACE - USING SCENT TO IMPACT DESIGN
MISSISSAUGA, ON. March 8, 2011 – Scent is a universal language. It can enhance an environment, communicate a brand, and even sell a product. Although the power of scent is commonly known, it is now being used in an entirely new way - to impact design. Join SOFA: Source of Furniture + Accessories on May 5, 2011 from 10am to 3pm for the SOFA Scent Event, featuring special guest speakers; Tracy Pepe of Nose Knows Consulting and Jean Jennings of PPG Pittsburgh® Paints.
Smell can create an over whelming feeling to stay, browse, and linger longer. For many years, architects, designers, and marketers have been working with Tracy Pepe to add the sensory element to an office or retail space. One defining characteristic between these truly competitive people, they understand the sensory objective - create a pleasant environment where the potential customer feels at home.
Ms. Pepe has been on the forefront of scenting company spaces and creating sensory collateral for over 20 years. As a result of working with such companies as: American Branding Association, Edelman, ICON, Coty, CLOROX, Loblaw Brands, MMPI, IBI Group Interiors, Pyramid Architects, IIR, etc., she recently received;
• 2010 'FIFI' award nominations (the fragrance industry's top accolade)
• Key NOTE speaker at this year's 2011 DESIGN FUSE conference in Chicago
• Author and Publisher of “So What’s all the Sniff About?”
• Winner of the “New Product Innovative Award” by ARIDO
“The SOFA Scent Event is THE event to attend” said Linda Kafka, Director of SOFA Marketing and Tenant Relations. “Using scent to impact design is creating a lot of buzz in the industry right now, and this event is sure to further educate the design community about the power of scenting space.”
Learn how to truly smell colour and why there are so many myths about fragrance. Discover why more companies around the world add scent to their design process, as well as the dos and don’ts of scent - how consumers can smell you out! Be educated on how scent impacts colour through design, and how to create better designs by adding emotional impact with scent while utilizing new 2011 colour trends.
The SOFA Scent Event is perfect for interior designers, decorators, stagers, architects, retailers, teaching professionals, and design students – anyone who truly loves design!
Seating is limited to 120. Please RSVP at rsvp@visitsofa.com
Visit SOFA online at www.visitsofa.com, on facebook and twitter stay connected and learn more about how you can be a part of this SOFAbulous event!
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